Six projects
Brief, problem,finished artwork.
Each one written up properly — what the client asked for, what got in the way, and what actually solved it.
A twenty-year-old logo, brought into this century
Loughborough sealing specialists with a mark that had not changed in two decades — and a sign on the unit that was quietly ageing the whole business.
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A travel centre fitted out before the shopping mall opened
A joint-venture travel centre with Jet2 Holidays, branded on both halves — and a fit that had to be finished before the doors opened at 8am.
Read the case studyThirty thousand products, two brands, one price guide
A biennial printed price guide produced twice over — once for CDL and once for their secondary brand BPX — built out of a spreadsheet with over 30,000 lines in it.
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Thirteen years of design for an organisation that cannot repeat itself
Five to six national events a year, each one needing marketing that looks nothing like the last — and has to be more eye-catching than the last.
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A holiday brochure people actually read on the sofa
A full holiday programme laid out so every tour is easy to compare, easy to price and easy to picture yourself on.
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The quiet stationery a professional firm gets judged on
Letterheads and company stationery for a Leicester accountancy firm — the pieces nobody compliments and everybody notices.
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